American River Parkway Foundation

American River Parkway Foundation (ARPF) is an non-profit organization that supports and preserves the American River Parkway. This on spec website redesign modernized and streamlined the site by using blue and cyan colors inspired by the river itself, bold geometric sans serif typography and full bleed imagery displaying the parkway's beauty to entice users to enjoy all it has to offer. I worked closely with the non-profit and my designs were presented to the board as an example of where the site could go.