N stands for "not this time, rook"

This was an idea I had for a logo that I decided to scrap.

I'm working on logo concepts for NEO Tracker, an online utility for viewing and interacting with information stored on the NEO cryptocurrency blockchain. It's also a virtual wallet.

The number one unique value proposition for this brand is safety & security (of one's funds), but I felt this particular idea pushed a bit too far into digital security territory. To me, it looks more appropriate for a digital security service, or security software or hardware, and less like something more suited towards a crypto/blockchain service.

Anyway, I liked how it was looking, so I'll shove this in a folder, and if any digital security companies come a' knockin', well, I'll be ready.