AIR MAX 93 - product details page

Hi everyone, I’d like to share with you my TimeNike, a series of digital creative compositions about the evolution of the Air Max Nike shoes.

The first one is dedicated to Air Max 93.
I designed a detail product page starting from splitting the area in two equal parts. I stressed the use of the main colors of the shoe in order to make the shoe pops out in a coherent environment.
To me ’93 means 80’s so I decided to play a lot with colors and reduce to minimum the use of photos. The functional elements are placed in a sort of rational path starting from menu to gallery to CTA in order to guide users to the checkout process.