Pups

Day #15 of the #thirtylogos design challenge is complete. PUPS is a new online subscription service offering weekly or monthly doorstep delivery of dog foods, treats, toys and medicine! Pups asked for a logo that included their name and focused on one or multiple dogs instead of the food aspect of their business. To keep it playful, my interpretation was to use a heavier typeface and incorporate dog silhouettes into some of the negative space. The color palette is pantone (it is really growing on me) and I used some complimentary shades to help accent the playful energy. I hope you enjoy!