Anthos Logo

Unused logo proposal for the recruitment agency anthos.

It's based on their existing brand sign, which is a simple drawn spiral. It symbolizes many parts forming a common shape, aligning around a common goal, and working together.

While I like the shape and think that its meaning is a great fit for a recruitment agency, I fear that a reverse image search would turn up with many similar logos. That's why I understand the client decided against using it.

Ah and by the way: I didn't take the time to perfect the shape: some segments are bigger than others 🤷‍♂️