Advertisements - Fashion Institute of Technology

These billboard advertisements are type based. There are 5 ads, each one with the new FIT rectangle being cropped in dynamic way.

Each ad asks the viewer a powerful question inline with the values that FIT stands for. For example, one ad asks: “What would you do if you were’t afraid?” This is what FIT is all about! Being different, being unique, and taking action without fearing the unknown.

View the full project here: https://www.behance.net/gallery/66803665/FIT-Rebrand