IBM Eyes!

IBM Eye and the eyes of IBM Bee are captured from one of my posters designed for a joint Design Sprint Workshop.

Symbols of Hills, Playbacks, and Sponsor Users are placed in the middle up inside the eyebrow of IBM eye while IBM Watson and IBM Cloud white traced logos are placed carefully in the right and left of it. Together they can visually represent kind of eye blinking or IBM winking!

IBM Bluemix or Cloud Garage Method visual diagram is shaping the pupil of IBM Eye. I also used visual diagrams of IBM Digital Reinvention Circle for Eyes of IBM Bee! These two eyes together are also visually reminding the LOOP of IBM Design Thinking that matches well with the philosophy of this poster design. Observe, Reflect, and Make!

I recommend watching the documentary below if you are interested to know more about the loop of IBM:
https://www.invisionapp.com/enterprise/ibm-design-thinking
It is a documentary about IBM's inspirational journey to adopt design thinking and transform business outcomes throughout the company.