Beeeeeney E-Shop Menu Animation Alternative Version

Friday friends,

This is an alternative version of the menu hover effect for a very cool e-shop project called Beeeeeney. Working with these guys is just awesome because they are open to experiments and out of the box solutions.

As you might remember, this is an e-shop designed for millennials, who enjoy the feel of freedom and never compromise with their style. The slogan speaks for itself "Play Hard Dress Hard".

What do you think? Do you like the usage of motion blur for menu animation? Eager to hear your feedback.

Remember to stay tuned for more shots on this exciting project :)

Enjoy your weekend!

Cheers :)

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Zhenya Rynzhuk
Art Director/Partner at Synchronized
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