Passionfruit Logo

A logo for a social collaboration tool, Passionfruit, due to launch in early 2019.

Passionfruit has secured the url passionfruit.plus and wanted to heavily rely on the idea that the url would be subtly incorporated into their brand.

With their logo I combined the P, a plus sign, and a passionfruit leaf. This logo encompasses all the values and symbols that came out of our brainstorm.