Base Culture Site Design

A brand new site for our long time client, Base Culture, a Paleo Baked Goods startup from Florida.

https://baseculture.com/

We set them up on the Shopify platform to take advantage of the robust commerce tools within that framework. We custom tailored the layout and CSS to match the overarching brand that we established for them and produced all of the content – including bespoke product photography and redesigned product packaging.

The evolution of the brand has been nothing short of amazing, which is event in their continued growth and success – securing national distribution from Whole Foods, Walmart, Sprouts, Disney Theme Parks, and many other chains.

We look forward to continuous refinements and iterations to the site, ensuring future growth and customer satisfaction.

The site was a culmination of brand development, strategy, go-to-market positioning, packaging design, product ideation, and photography productions.

There's a lot that goes into truly creating real work from scratch which must perform in the open market.

Created with @Brad Burke at @I D O L

Scott Pargett
Creative Director & Co-Founder at IDOL
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