Mobile Journey Into The World Of Curls
My goal with this site was to turn a typical commodity product into a complete brand experience that would justify more premium pricing and positioning. The angle? Help customers develop their personal style and learn hair styling.
This particular row of images shows a customer journey of somebody who loves curls on a mobile device. Starting with picking up one of the two specific curl styles, through the gallery of that look and a tutorial on how to make this look on themselves, it creates a compelling reason for buying the curler.
Beginning of the project is here.
Will soon appear at Halo Hair.