A2B

Taxi name had to be something very simple, yet memorable. The key is keeping it short, so it would not clutter the brand, but keep the value inside. From an early age we are learning the ways of modern society which is always in a hurry.
Brand consist not only of name but usually it needs mark too. Since we already know the direction. Clear is where we are going, and what we are doing. It’s just a matter of fusing those in an appealing and distinctive way. First sight is always the judgmental one. In few seconds people can decide that they are not interested, or it’s too low or expensive for them to even consider using, buying, being seen in or with somebody. Also completely opposite can happen too. That’s what shapes our modern consumer culture. This is why everybody has a market to play in. The key was to be seen and later be found easily. The choice was between Green or Magenta as dominant color. To be said, we did not choose magenta, not to be associated and repulsed as purely feminine taxi services, because of old stereotypical views deeply embedded in the market. Also green is fantastic color.