Joule

This is a concept of logo and identity for energy powder. that make you feel more powerful. It was a funny story, when i started to create this conception. The customer said, that i need to do a logo for energy elixir, wich will be positioning at joule.ru. And i spent a lot of time to create logo for JOULE, but the name was ENERGY ELIXIR. Fortunately, we fixed it and successfully completed the project. But that work remained as concept.