Dashlane Logo Grid Logic

The Dashlane logo is borne out of our brand values: Simplicity, Universality, Privacy. The jumping impala glyph conveys speed and efficiency, while the surrounding shield symbolizes trust and privacy. The bespoke wordmark is designed to complement the simple geometry of the impala and shield.

The animation shows the logic behind the position of the logotype and the shield, as well as the surrounding safe space (denoted by the letter "d")