Target x Disney Summer Packaging 2018

I designed the summer packaging for Target again this year, which included a partnership with Disney!

My challenge was to create packaging for our owned brand product AND for the Disney collaboration that coordinated well together on shelf, while still providing clear differentiation and a splash of summer fun.

Here's the side by side of where we landed, just with a simple hangtag. I'm really pleased with how this turned out!

ACD - Missy Wilson
SCD - David Hartman