DRFD Aesthetics

Logo, branding and print for DRFD Aesthetics.

Turning a person into a brand and business.

I started off with many concepts to simplify the name, the client agreed on initials that are phonetically associated with his name "Fid" to "FD" to "DR FD" from here we created an icon that can stand alone and still symbolise the brand. DRFD will be the umbrella for all medical services it was important to steer away from purely "aesthetic" iconography; Also baring in mind the future of the website.

Here are the final printed business cards.