The True ROI of UX: Convincing the C-Suite

UX designers know it’s crucial to employ UX design methodologies that cover product breadth and depth. They also often need to persuade executives on the ROI of a UX initiative. In this example scenario, the UX team convincingly presented the projected ROI of UX to make a convincing case.

https://www.toptal.com/designers/ux/roi-of-ux-convince-executives?x=d

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