Greedy Khao Branding

While working at Human After All, we were approached by a new London based Thai food startup, and asked to produce a cheeky brand identity.

The branding needed to reflect Greedy Khao’s personality: vibrant, progressive, metropolitan, fun, and modern. I developed a series of routes for the team at Greedy Khao who eventually picked the creative direction, ‘Thai Characters’.

Starting with a cheeky cow character that forms the logo, we developed a strong visual identity that drew its energy from the the bold neons and distinctive colours of Thailand, resulting in a finished brand that packs as much punch as the flavourful Thai food being dished up across London by the Greedy Khao crew.

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More visuals attached!

See the full projects over on my website...
www.jamesrounddesign.com/greedy-khao-branding/