Summer Gym Ads - Do It Better

These 8.5"x11" posters are designed to encourage clients to hit the gym during the hottest months of the year. This is a time when many gym goers want to be outside blazing new trails. Instead of telling them to leave off doing what they love, the posters encourage them to work out at the gym so that they can do what they do better. I wrote different copy on each poster to target both the hardcore athletes and the parents who come in for the included childcare. As much as possible the photos are of real clients doing what they enjoy. With more time I would have liked to engage more of the gym goers through a social media campaign... but this was a bit rushed. I blazed through it in one day but loved the results, client did too but I haven't checked up on whether the ad successfully increased summer signups. (a little premature at this time)

This was designed in my beloved Adobe InDesign. Font family is Swis721.