321 Dribbble Superbia 3

The typography utilized in the Superbia logo reflects the rugged, natural beauty of Colombia and the artisanal quality of Superbia’s coffee — both of which are paramount to Superbia's brand.

The coffee ring surrounding the logo is symbolic of Superbia’s unique crop-to-cup process, which begins in the Colombian mountains and ends with the perfectly brewed cup of coffee.

The mountains in the center of the logo represent the natural beauty of Colombia's landscape, while serving as a strong visual reminder of the coffee’s origin.