Peroni Italy Craft Beer
Peroni Italy is a fake brief which we made up for fun.
This is a beer branding project that took a well known brand like Peroni and aimed to create an identity and product that was new and fresh.
Our brief we set ourself was to design a series of cans based on a new craft beer product by Peroni. Each beer has been made in the Naples, Rome, Venice, Amalfi and Florence and have different flavours.
We decided to design the cans in such a way that they looked unique and took inspiration from the culture of each area, whilst looking like they are part of a series.
For more of my work and to see the project, see my