MAT - Asta Arte Moderna e Contemporanea

For its first Modern and Contemporary Art Auction, the Milanese auction house Mediartrade asked us to realize the identity of the event and its advertising.

The graphic concept is based on a logotype composed in sans-serif, grotesk, it helped give the project a modern and contemporary look.
Each word has been tilted to make the lettering more dynamic.

The logo is often placed inside a yellow inclined rectangle which represents a painting but also the movement that makes the hammer during a pole. The rectangle has been placed, in light transparency, above some paintings and / or sculptures present at the auction.

The logotype is often placed inside a yellow rectangle that represents a picture but also the hammer movement during an auction. The yellow rectangle has been placed, in light opacity, above some paintings and sculptures present at the auction.

For this event we have created some advertising posters, banners, invitations, leaflets and various merchandising.

Full project: https://goo.gl/ZXErGU