GLAMI Branding

This journey of mine has just started and it started with one of the best tasks. Rebranding our product.

Basically, there was no brand, only logo. A logo which didn't work in all cases. It was not strong enough, it was not unified, it didn't have any rules.

I was lucky enough to work with an amazing team @GLAMI to be part of this change.

We updated the logo so that we can use the logomark by itself. we created strong colour palette alongside with original pattern which supports our brand. We defined our typography.

We were working on this with our vision and mission in mind.

Vision:
We at GLAMI aspire to make fashion discovery and shopping a pleasurable experience by everything we do.

Mission:
Every single day we are gathering and organizing all fashion in one place for anyone to discover.

Hope you like it, I liked the journey that stands behind this project.

Don't forget to hit the L button!

Check the live website as well http://www.glami.cz