Bridging Decentralized and Centralized Markets Illustration

Hey guys!

Here at Zajno we're currently working on a website for a decentralized cryptocurrency exchange platform. As usual, I'm the one drawing the illustrations :) The idea was to come up with some pics that could metaphorically illustrate the industry essence and the platform's key features. What you see above is one of the illustrations I created for the project.

Goals
Illustrating one of the platform's key features that lies in bridging decentralized and centralized markets that results in solving low liquidity issue.

Approach
To keep within the website’s style and aesthetics we utilized the same color palette and applied the same metaphor: mountains and a cable railway taking coins from one trader to another. To illustrate bridging decentralized and centralized markets I drew two mountains that represent the two markets and a human that runs a cable between them. The human represents the platform that connects both markets. The illustration will later be animated to better display the bridging process.

Results
We ended up with a storytelling, metaphorical illustration that helps to grasp the idea of one of the platform's key features. Hope you find it nice and clear, do you?

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