East Coast Kitchen

We were blessed with the opportunity to collaborate with Andy Hay from Master Chef Canada on his personal branding. He wants to catapult from the show into becoming a content creator in the food industry. He'll be traversing the wilderness cooking phenomenal grub for his friends, family and clients and needed a brand that reflected the gritty aesthetic he's aiming for.

We created a series of icons reminiscent of old cub scout patches that he can sew onto his cooking attire and swag. Whether it be the Pizza Axe, or the Paddle Bones, each illustration is a fusion of food and nature.

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