Mobile Statistics

The true scarce commodity of the future will be human attention.

As per research, people spend 45 sec to select one app and they usually download ten apps to choose one. So entice them in the early 5–10 seconds of their journey. Mobile statistics that can be used to rethink the way we THINK how to onboard our consumers on Mobile:

1. We unlock our Phones an average of 80 times a day.
2. We are more than 4.7 hours actively engaged
3. We touch our phones for about 2,617 times a day
4. The heaviest users (the top 10%) average interactions doubled to 5,427 touches a day.
5. Nearly half (47%) of all user sessions were on locked phones.

IMO best to capture requirements while Onboarding and deliver lovable experience the moment user starts interacting with your App. Make the early touch points more utilitarian + trust building + positive impression via design than just good design.