"The Gifted" on Fox

Last spring, I had the opportunity to partner with Jam3 on a unique project - branding an in-world sinister government agency for Fox's upcoming X-Men show 'The Gifted'.

Over the course of four weeks, I was responsible for art directing & designing a faux government website & branding, including exploring mutant 'takeovers' of the official collateral & channels.

While initially not meant to be public facing, Fox was thrilled with the explorations enough to build their entire Comic-Con campaign off of it. The Sentinel Services X-Gene testing campaign invaded San Diego and SDCC 2017, garnered millions of impressions and won two 2018 Shorty Awards (Best Brand Identity & Best Art Direction).

Further initial explorations of the faux site, mutant M mark, OOH collateral and overall campaign tone are here: https://www.behance.net/gallery/62062433/The-Gifted