Payless ShoeSource Summer Campaign

Creative deliverables to market and promote the Payless summer campaign

- Lifestyle photoshoot
- In-store signage
- Broadcast spot: https://vimeo.com/271320031/d81bba67be

Contributions:
- Concept and design campaign look and feel
- Casting
- Wardrobe
- Location scouting
- On location art direction
- Supervised edits
- VO direction