Arccos Package Design
The challenge for Arccos packaging was to turn an ultra-lightweight product into something that matched its high price point. A weighted, all-black beveled box and 3-tiered inner tray provided that premium feel we were looking for. After A/B testing the design and messaging through a focus group, we were able to successfully gain shelf space for Arccos in stores like Apple, Dick’s Sporting Goods, Golf Galaxy, and pro shops around the nation.
