George Lois Typographyshop Homepage

George Lois models for TypographyShop. http://bit.ly/kUenvD
Photographed in New York by his son Luke in March 2012. We’re honored to be bringing the quips and quotes of the legendary adMan to an industry that could use the wisdom of his words. George christened our line “The Ten Commandments of George Lois.”

From his groundbreaking work at Doyle Dane Bernbach to his controversial Esquire covers to "I want my MTV," George Lois has carved a career sans equal in the advertising industry. George once said "Advertising is not a science, advertising is an art, no questions about it." A portion of the proceeds from sales of products in George’s line will benefit the Herschel Levit scholarship fund at Pratt Institute, Mr. Lois' alma mater.

©2012 Luke Lois/Good Karma Creative