Asana Rebel's Tote Bag

Hello Dribbble!
5 months ago, I worked on the first swag project for Asana Rebel. We had to come up with a really quick merchandise solution for the employees as a Christmas present. Since I didn’t want to just put the logo on top of a t-shirt (imo designer should always avoid this plain solution), I decided to take the claim “Yoga Inspired Fitness” and the main font Brandon Grotesque and style it in a way it was never done before. I didn’t have to invent the wheel, I just had to identify the solution within the components.

Today, since we are about to run out of tote bags, we are discussing how many should we now produce with the same design. This time not only for employees but also for partners and events. Seeing your design used by many, is one of the most fulfilling things that can happen to a designer.

That being said, which color do you prefer?

Darío Peñalver García
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