F* Cancer

Every year Silver Moon Brewing releases their F* Cancer IPA. This year's bottle features the names of fighters (background texture). With more of our loved ones diagnosed each day, it's clear this is a battle we must all fight. Silver Moon teams up with their distributors to donate portions of every sale directly towards the American Cancer Society.

The bottle features a matte label with a layer of gloss over "F* Caner". I'm so stoked to have been leading design on this campaign, it's been an honor to play a roll in fighting something everyone has been touched by in some way.