Spark Series

Big G Spark Series came to me looking for a fresh identity to kick off this year's conference - happening summer 2018. They told me to keep three words in mind while creating the logo - spark, gold, and brand.

I originally had all type set in Brandon Grotesque. They kicked back with feedback to bring a serif into play to feel more professional, and I'm glad they did. That's when I found Chiavettieri - a contemporary soft-but-choppy slab serif.