94.7 WLS Identity

Excited to unveil the new identity for 94.7 WLS, our Classic Hits radio station here in Chicago!

We were in grave need of refreshing the brand altogether. The music on-air was evolving quite a bit, and we were due for a much more modern take on the identity/branding.

I've attached the old logo for comparison purposes... simply, we needed to do away with the pink, gold, and baby blue (yuck!). The result is a much more sleek identity that better captures the tone of the on-air product while emphasizing the frequency, and making reference to "radio" and to "the city of Chicago".