Handsome + bthere

The case study for our client bthere is now live

bthere partnered with Handsome to create a product that would enable friends to stay together and be accountable on a night out. The challenge was to create a product that would not only keep students safe on college campuses, but also serve a social purpose valuable enough to be adopted as a go-to communication app.

We kicked off the project with exhaustive research around campus safety, persona identification, dorm room visits, student interviews, and a comprehensive look at competitor products. The sensitivity around the topic of sexual assault was immediately apparent, and something we knew we would have to find new ways of addressing. From a brand perspective, it was important for us to focus on the positive elements of a night out: exploration, community, and communication. Through user testing we were able to validate a feature set that combined group messaging and group location sharing. Users are able to plan events, find friends throughout the night, and even see battery level on friend's phones.

Handsome is hiring Product Designers for full time and part time positions in Austin. If you or anyone you know is interested please check out the job description here.