Handsome + Nickelodeon
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The case study for Nickelodeon is now live
Nickelodeon reached out to Handsome in early 2016 to help transform their digital business model. Burdened by the complexity of maintaining several apps, they were hoping to create a single solution for multiple age groups that could support current contract obligations with cable providers, as well as a paid subscription model with additional free content.
Through qualitative user research, we were able to discern what would be usable to a 3-year-old yet not alienating to an 11-year-old. We observed kids and parents interacting with current Nickelodeon and competitor apps to get a sense of what was working well and opportunities for improvement during the design phase.
Handsome is hiring Product Designers for full time and part time positions in Austin. If you or anyone you know is interested please check out the job description here.