Dare to Create.
A little while back we kicked off a brand refresh project with Eldorado Stone - who manufactures stone and brick veneer. Here are a couple more very early full spread explorations building off of my last shot.
Early keyart explorations allow us to experiment with different color palettes, layouts, design elements and tone of voice and refine from there. The freedom of this early stage flush out a ton of ideas from a wholistic brand point of view. @Mani Salazar developed some rad logo concepts, our copy team pushed through the tone of voice with multiple tagline variations - all in tandem with the visual design explorations to bring all of those elements together.
All image credit belongs to their respected owners, used only to set the photography style / vibe.
Full designs attached.
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