InOne

An iOS icon concept for an app called InOne. This app serves as all in one app where the user can do multiple tasks; from booking a cab to buying groceries. In the start the business, we will have few shopping options and will keep on growing in the hyper-local market.

Since there is no player for the hyper-local market in India who does all these together, I have communicated couple few strong elements of business in this icon:

(a) Arrow Up and Number 1 (One) - Which talks about the fight to be number one and keep lifting the bar. (b) The color pink, Orange, and Grey give a notion of playfulness, joyful, easiness and yet sophisticated way of handling the task.