Which Landing Page converts better? A/B testing

In order to find out which implementation of the same content is more appealing and, in consequence, more effective I have put them to the several A/B tests. Over a period of six months, I have conducted extensive research that was split into two phases. Of course, there’s been a lot of other conclusions from analytics data, but the main one is simple. More smile could give You more leads.

Full project at:

https://www.behance.net/gallery/64866887/Which-Landing-Page-converts-better-AB-testing

Full Portfolio at
https://www.behance.net/roberthajdys