Warehaus Pop-up shop concept

In a week, DesignHaus is launching their first pop-up. We're excited to reveal the final brand and products. I'll start by showing some of the elements that didn't make the cut.

For this fine script, the idea was simple: we create refined quality goods and the mark is like adding a signature to a piece of art signifying approval and pride of ones work.

It didn't advance because it felt to refine, to woman's boutique. while additional elements could curb those feelings, there was a stronger option on the table.