UI Challenge for Hostel Brand

Our site is aimed at users 19-25 years old and includes festival attendees, students who have just graduated high school and international backpackers from around the globe who want a taste of the Australian surf/beach lifestyle. To appeal to this target demographic, I focused on creating a design that is clean, clutter free and includes an inviting and down to earth colour palette associated with summer, beach lifestyle and fun. Modern rounded typography is used for important information, while the main hero heading uses the same font in hostel’s logo to keep consistency with the hostels brand identity.

https://www.blackbearcreative.com.au/blog/net-magazine-challenge-2018