Engström Logo Design

Engström came to us as Engström & Engström. A Swedish manufacturer of some of the finest hi-fi amplifiers in the world, the company had a good reputation among a small, niche group of audiophiles. The Three Crowns (Tre Kronor) are the national emblem of Sweden, and one fitting for a leading brand that was truly Swedish in its approach to design and sound. As an uncle & nephew team of founders, Lars and Timo Engström are the well-balanced driving force of the brand, with Lars providing the engineering know-how and Timo the product design and Scandinavian aesthetic. All of these elements - the founders, the Swedish crowns, the balance and Scandinavian simplicity - come together in a pure, geometrically sound identity.