Herman Miller | Design Genome

Back at it again with a unique company to add to The Design Genome Project!

This project profiles how some of the world’s most innovative companies approach design. Today, we’ve released a new research report featuring another exceptional team—Herman Miller. They’re a company I’m personally very fond of, as I do all my illustrations from the comfort of their Mirra 2 chair!

If you’re curious to explore the practices and superpowers that help Herman Miller establish a profound design heritage spanning physical and digital products, head over and check it out.

So far, my favorite tidbit from Herman Miller’s report is this quote: “We have a brand that’s relevant to general culture, to design history. That’s not very common, especially for a furniture company.”

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P.S.– If you haven’t already, you can also check out earlier reports on Nationwide, Pinterest, and Shopify.