That Chocolate - Logo Design / Branding Design

That Chocolate is a chocolate brand and social movement rolled into one. They create raw, vegan, allergy-free chocolate products, jam-packed with probiotics. And what’s more, each bar purchased funds a meal for a child living in poverty!

We developed the brand's identity, including this custom-drawn typographic logo, which uses smooth curves to communicate the creaminess of the product. We also introduced a fun little ‘ok’ hand symbol to the design, which acts as the brand icon. This was designed to indicate a stamp of approval, letting consumers know that this brand is trustworthy, health-conscious, and socially-minded.

The goal was to develop an engaging aesthetic that not only captured the attention of the typical health-food market, but a wide range of consumers who may not regularly interact with health-food products.