Buf Girls - Book Cover Design

The Buf Girls are a team of fun-loving trainers who are on a mission to help women fall in love with fitness. They create live fitness experiences and engaging online programs.

We developed a bright, bold and playful brand identity for the Buf Girls. The logo itself uses bubbly, custom-drawn typography with playful curves. The brand colour palette enhances the brand's vibrancy, consisting of a dynamic red and pink primary palette.

This book cover was designed for the Buf Girls first printed publication, "Totally Buf", published through Hachette Australia. The title treatment mimics the typography of the brand's logo.