Buf Girls - Branding Design / Logo Design

The Buf Girls are a team of fun-loving trainers who are on a mission to help women fall in love with fitness. They create live fitness experiences and engaging online programs.

We developed a bright, bold and playful brand identity for the Buf Girls. The logo itself uses bubbly, custom-drawn typography with playful curves. The brand colour palette enhances the brand's vibrancy, consisting of a dynamic red and pink primary palette.