Vive Active - Merchandise Design

Vive Active is a reformer pilates studio in Sydney, Australia, fused with state-of-the-art lighting, sound and design.

The team at Vive Active connected with Neverland to develop a dynamic brand identity with a sleek, contemporary feel and considerable wow-factor.

The brand logo incorporates a strong, balanced icon and robust, modern letterforms. It is used alongside a set of luminous neon gradients (which inspired the lighting in the studio) and contemporary typefaces.

This image shows the range of merchandise we developed to accompany the studio's launch.