Vive Active - Branding Design / Logo Design

Vive Active is a reformer pilates studio in Sydney, Australia, fused with state-of-the-art lighting, sound and design.

The team at Vive Active connected with Neverland to develop a dynamic brand identity with a sleek, contemporary feel and considerable wow-factor.

The brand logo incorporates a strong, balanced icon and robust, modern letterforms. Our vision for the design was equal parts athletic strength and creative vibrancy. It is used alongside a set of luminous neon gradients (which inspired the lighting in the studio) and crisp, contemporary typefaces.