Vive Active - Brand Design & Venue Fit-Out

Vive Active is a reformer pilates studio in Sydney, Australia, fused with state-of-the-art lighting, sound and design.

The team at Vive Active connected with Neverland to develop a dynamic brand identity with a sleek, contemporary feel and considerable wow-factor.

The brand logo incorporates a strong, balanced icon and robust, modern letterforms. It is used alongside a set of luminous neon gradients (which inspired the lighting in the studio) and crisp, contemporary typefaces.

We worked collaboratively with interior design team Siren Design and construction management team Evolve Constructions to conceptualise and birth an inspiring flagship studio, aligned with the brand vibe. During this collaboration, Neverland acted as the brand’s guardian, ensuring an aligned and consistent brand aesthetic across the board. We also worked directly on assets for the space. This included the creation digital graphics, the design of signage and neon fixtures for the studio itself, and consultation on light programming, furnishings and applications within the venue.