Aeroster · Out with the new, in with the newer

Chris had contracted out branding to an agency, so my first step was to start turning Emila’s wireframes into hi-fidelity designs using the branding as a base. However, it quickly became apparent that the branding didn’t suit the product.

We picked fonts, colours and icons and created a clean, coherent design system. Then, Chris dumped the original branding agency and hired Sash Singh to produce a new logo.

The new branding stemmed organically from the function of the app, rather than preceding the app, which is always a better approach in my opinion.